Celebrate your Home with Joules at the DFS Interiors Theatre 

 
Discover more about this creative partnership at the
PTSB Ideal Home Show

At this autumn’s PTSB Ideal Home Show, the DFS Interiors Theatre welcomes Tom Joule – one of the creative minds behind Joules, the much-loved lifestyle brand celebrated for its colourful, timeless, and joy-filled designs. Read on to learn more about him, and the other headline acts you’ll encounter at this must-see event.

The Joules Story

Founded in 1989, the brand began with Tom Joule OBE selling distinctive clothing at country shows, where his bold take on classic British style quickly found a following.

From then on, Joules grew into a global success, renowned for its playful prints, heritage-inspired outerwear, and aspirational everyday looks.

Their sofa collection, exclusive to DFS, combines their unique contemporary twist on heritage style, with DFS’s knowledge of design and the handcrafting of beautiful furniture.

Joules at the DFS Interiors Theatre

At this year’s Ideal Home Show, Tom will share Joules story, creative process, and vision for design that celebrates individuality. Expect lively conversations on how colour, print, and personality play a vital role in both fashion and interiors and discover how the Joules ethos can inspire homes filled with warmth, joy, and character.

The Joules ethos aligns perfectly with the spirit of the DFS Interiors Theatre – a stage dedicated to helping visitors find their own “thing” in interiors. Whether your style is bold and patterned, neutral and calm, or somewhere in between, Tom’s insights will inspire you to bring personality into your home.

Inspiration Beyond the Stage

The DFS Interiors Theatre will also host an exciting line-up of Ireland’s leading creatives, designers, and architects – including Dermot Bannon, Architect and host of Room to Improve; Denise O’Connor of Optimise Design; Patricia Power, QS; Jackie Carton, Carton Interiors and Anne Marie Boyhan, Sleep Specialist. Together, they’ll explore everything from sustainable décor to colour psychology, home renovations, and design trends to help you plan your ideal home.

With over 55 years of expertise, DFS is proud to present this stage and continue its commitment to creating stylish, affordable, high quality furniture that helps customers bring their thing to life at home. 

Don’t miss the chance to hear directly from Tom Joule at the DFS Interiors Theatre, only at the PTSB Ideal Home Show.

Be inspired by his journey, his passion for design, and his vision of joyful living, Saturday, 18th October on the DFS Interiors Theatre at 2.20pm

The PTSB Ideal Home Show runs from 17-19 October, RDS Dublin.

Plan your visit and register for your free tickets HERE!