Ideal Home Showhouse
The Ideal Home Showhouse
designed by North Design
Contemporary meets Traditional Design
Inspiration is key to injecting that WOW factor into someone’s renovation, extension or home upgrade strategy.
The Ideal Home Showhouse designed by North Design will provide the inspiration that enables thousands if not tens of thousands of Irish home owners embark on the journey to the home of their dreams this April at the RDS.
NORTH DESIGN, a Dublin based design studio specialising in Interior Architecture, Interior Design and Creative Direction.
‘We believe in aesthetically beautiful spaces that meet the functional needs of our clients. We constantly strive to push the boundaries of design with new and innovative ideas for both residential and commercial projects. Every design concept is a collaboration with our clients, which in return results in a unique and memorable experience for everyone involved.’
Blurring the lines between contemporary and traditional design is something more home owners are requesting from us; people want modern living but still want to achieve a sense of home.
Designing a space through this outlook allows us to create more dynamic environments as we can play on certain elements and give them a twist. For example, in the living area we’ve added period style panelling on one wall, but the opposite is a boldly coloured tile cladding to swerve it away from the space looking too formal.
As you journey through the Showhouse you’ll meet these two styles coinciding in a subtle way.
To complement this concept and to act as a way to soften the sharp angles of contemporary design, we’ve introduced curves throughout all spaces as an abstract depiction of ‘bending the rules of modern living’; for example the curves on the kitchen island and living joinery, the arches through the children’s room and walk in wardrobe, and the sweeping nature of the master headboard.
A sage green kitchen greets you as you enter the house to ease your transition from the outdoors into the calming tone which mimics that of the oasis outside. The joinery is seamless and simple with the added detail of the curved lines routered into the doors. The traditional herringbone parquet floor running throughout the open kitchen / living area is a homely touch under foot, and is mimicked by the tiles on the kitchen back splash. A curved ended island allows for a smoother circulation space around the kitchen rather than harsh angles.
LIVING / DINING
Stepping deeper into the space to the living area, rich jewel tones are introduced for added warmth and cosiness around the fireplace. To offset the block colouring in this area, a foliage printed wallpaper has been used within the centre of the wall profiles – a playful touch to a usually traditional feature. The double-sided fireplace wall has been used to create a subtle separation between living and dining – even though open plan is still at the forefront of people’s minds for modern living, home owners are starting to think of how to create some sort happy medium between open and closed environments. The floor changes once you step into the dining area, the same colour is used but a wide straight plank is here instead. As you now have a view out of the picture window to the tranquil courtyard, Oak cladding fills the fireplace wall to tie the interior space with the exterior.
After walking through the deep-coloured hallway, you’re met with a jungle that will set a Childs imagination alight. Giraffe and palm printed wallpaper fills the walls, and a bed-meets-camp-hideout sits in the nook on the right. Large canopy lighting overhead and foliage adds texture and playfulness for a small but impactful room.
An archway transitions you from the kids room to the bathroom where the jungle chaos is left behind and a monochromatic scene comes to life. The black and white geometric tiles run from the floor up the shower walls, whilst the white and Marsala coloured hexagon tiles clad the wall behind the black vanity. A curved mirror sits above the vanity to offset the linear nature of the tiles, and playful monochrome artwork is hung on the black wall opposite.
In keeping with the rich tones seen at the start of the house, a burnt orange velvet headboard is the statement piece in this room. Whilst quite a daring colour, it’s softened with oak joinery in the dressing area, khaki green and earthy tones and textures, and traditional patterned cushions and art work. A lighting pendant hangs by the chair in the corner of the room to show a way to create a nook in an open space. Another arch is featured overhead into the walk-in-wardrobe where open shelves and rails are seen.
The garden is laid out to incorporate linear design elements but is heavily softened with the use of various natural textures. The timber slatted canopy and terracotta paving warms the area and is a contrast to the pale gravel grounded seating area at the front of the house. The shallow water feature adds the fluidity that we see in the curves throughout the interior, whilst the lone tree in the courtyard acts as exterior artwork that can be seen through the picture window in the dining room.
What can the Showhouse do for my business?
How suppliers can get involved.
With over 26,850 high calibre visitors, the suppliers selected to participate in the Showhouse are provided with a unique means of brand and product promotion unlike any other form of marketing or advertising.
As a Showhouse Concessionaire/Supplier, you receive the following promotional and sales opportunities, both nationally and at the show itself:
- Company/brand details and listing in Showhouse handout distributed to all visitors
- Professional photos for your own promotional use (supplied to you free of charge).
- Video Tour of the Showhouse – supplied to you for your own website.
- Branding in each room where your products are being showcased. Branding by SDL
- Your Promotional Literature distributed at the information desk at Showhouse Exit
- Listing in the Ideal Homes Show Independent Newspaper Supplement –(300,000 readers) published on the Friday 16th APRIL
- Showhouse Preview in Independent Newspaper Show Guide published during the week of the Show.
- Irish Times Newspaper – Saturday prior to event – 137,000 VIP Complimentary Tickets. Ideal Home Show has the highest ABC1 in Ireland – over 79%
- Free e-tickets for your customers/database
- Supply of Free Printed Admission Tickets for your customers.
- Promotion of Event and Showhouse on 150,000 printed Tickets.
- Showhouse promotional ezines to SDL’s database of 140,000 permission emails just prior to the event
- Extensive PR/Advertising campaigns and competition opportunities in the media and online/social media.
- Company/brand listing & links on the Showhouse sections of the Show website and online promotion through ezines.
- Media Partners include: The Irish Times, House & Home Magazine, FM104.
- As a concessionaire, you would supply, deliver, fit and remove products in the showhouse.
Autumn 2019 Showhouse Video
Spring 2019 Showhouse Video