-
Branding & Sponsorship Opportunities
Increased brand awareness at the permanent tsb Ideal Home Show
The Ideal Home Show – Ireland’s largest, best attended and longest established home improvement exhibition – has significant brand recognition among home owners, movers and improvers.
Each year an extensive promotional campaign across all channels delivers an attendance of c. 55,000 home owners in search of the ideas, inspiration and advice that guide their home Improvement investments.
Brands associating with The Ideal Homes Show benefit from the positive contribution that this nationally renowned event makes by improving the living standards, comfort and the quality of life of the hundreds of thousands of home owners who have attended the event in recent years.
Live events provide a unique dynamic that no other form of advertising or promotion can achieve by generating both awareness and engagement with your target audience.
Partnering with the permanent tsb Ideal Home Show provides an unrivalled opportunity to enhance your brand’s image, launch new products and/or services, while achieving exposure and interaction with your target audience.
Research conducted by Jack Morton Worldwide found that 60% of customers said that overall experience with a brand is the single biggest factor when deciding to purchase a product or service.
Live events are the only media channel that provides this experience. Show Stats
CUSTOMER PERCEPTION
- Optimise how your target audience views your business
- Re-position your brand
- Position your brand profile as a marketplace leader
INCREASE YOUR SALES
- Turn your target audience into repeat customers
- Increase sales
- Re-connect with lapsed customers
- Block the competition
- Show special offers to drive volume and sampling
INCREASE YOUR SOCIAL MEDIA PROFILE
- Increased social media traffic
- Social media competitions potential
- Increase traffic to your own social media feeds
- Live feeds during an exhibition
INCREASE YOUR VISIBILTY
- Increase brand awareness and obtain media coverage
- Stand out from your competitors with increased visibility & credibility
- Demonstrate your product USP’s
BUILD PARTNERSHIPS
- Find new markets for your products
- Establish new trading relationships
ENHANCE YOUR REPUTATION
- Build and re-enforce your brands reputation
- Strengthen customer relationships by talking face to face
MARKET ACCESS
- Direct access to your end users and customers
- Market research for new products and/or services
- Launch new products and/or services
Branding/Sponsorship options:
Associating your brand with the market leading Ideal Home Show provides branding opportunities before, during and post an event. These opportunities include branding on:
- Up to 250,000 hard copy tickets
- 16 page Colour Supplement in the Independent Newspaper
- Extensive Newspaper Advertising Campaign
- Branding across all on-line activity
- Outside broadcast, radio and TV (subject to schedules)
- Advertising and features in leading home improvement magazines
- Website branding and links
- Extensive online campaign to over 150,000 permission email addresses
- Extensive coverage in social media campaigns
- Onsite branding internally and externally
- Branding on show section/seminar theatres
Sponsoring a seminar theatre, show zone, pavilion or advice centre
You get to set the agenda for the thousands of home owners that visit The Ideal Home Show seeking information and advice.
Sustainable Energy, Home Automation, Interior Design, DIY, Home Technology & Entertainment and Finance all work well as sponsored areas within a show, ensuring a significantly greater footfall to the sponsoring partners stand and increasing the brand’s profile and credibility. Seminar rooms can also be arranged to enable you to control the message.
Branding Opportunities Include:
- Showhouse
- Family Home Extension
- Extend, Renovate & Build Pavilion
- Home Energy Show
- Health and Wellbeing
- Interior Design Advice Centre
- Garden Advice Clinics
- Sustainable Energy Pavilion
- Furniture & Décor Pavilion
- Healthy Home Cooking
- Home Tech & Entertainment Pavilion
Sponsorship packages tailored to your requirements:
Partner Branding and Sponsorship packages are available to suit a variety of budgets, ranging from €7,500 to €45,000 + VAT where applicable, subject to availability, suitability and contract.
To receive a tailored proposal to suit your company and/or brand please contact Ian Shipley on +353 (0)1 4055552 or Email ian@sdlexpo.com providing as much information as possible.
